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Shock Collar Question - December 24

Jeff is wearing the Shock Collar this morning!

Today's question: A brilliant inventor had an idea 20 years ago while having dinner with his family one November night. He noticed something on the table and thought he could easily produce a plastic version of it for everyone to enjoy. And he was right, the product became so successful that even Sears tried to COPY his idea, resulting in a lawsuit that made him 1.7 million dollars. Now, his company makes 30,000 of these every single day, what is the product?