Bruce Springsteen wants Americans to “meet in the middle.”
The rocker made the case for unity and connection in his Super Bowl ad for Jeep, which aired during the big game on Sunday.
The commercial was unusual for the legendary singer, who has typically been reluctant to use his celebrity to endorse products. In fact, it took years to convince Springsteen to appear in the ad. He was first contacted about doing a commercial in 2011, but Springsteen made it clear then and for many years after that he wasn’t interested. However, when an ad agency came up with the concept for “The Middle,” their pitch to The Boss was successful.
It’s not totally clear how much Bruce Springsteen was paid for the Jeep commercial, but we know Jeep paid CBS around $22 million for the 2-minute ad.
A source claims Bruce “likely” made around $1 million for the ad.
Photos: Getty