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Shock Collar Question - February 17

Jose is wearing the Shock Collar this morning!

Today's question: Back in 1946, the Toronto Huskies and the New York Knickerbockers played in the first ever professional basketball game in North America. 7,000 people attended the game, but most knew very little about the sport. What’s interesting about this event (other than being the 1st pro game ever in the region) was that league also held a special promotion, where if a fan met one certain criteria, you could see the game for free. They only did this once and never again. What was the promotion?

Shock Collar Question - February 17